Brief : A three month activity, covering two malls every week at the popular malls of the Delhi/NCR. The client wanted to dedicate this activity to their city car, ' Tata Nano.'

Goal: It was a completely promotional activity, to disseminate information among the viewers about the look and features of the car.

Story: We designed a proper roadmap and fabricated 26 mall activities in a row. We displayed two cars instead of one, in all the activities that we hosted at the premium malls. By introducing aggressive engagement activities for the audience, we made sure they participate and take interest in the event. We were also able to pull them with the help of displays on the LED screen. Thus, a huge crowd participated in the event, which made our client more than satisfied!

Although the project was quite challenging, we came out right on top of it!

Brief: The major challenge was to plan a 25 day mall activity for Tata Safari Storme, in the the very limited budget (as per the standards and expectations of our client). But at Gloria, we believe in achieving impossible tasks.

Goal: The aim was to engage the audience through various activities, as well as make them aware of the various features of the car.

Story: Because of our popularity and longevity in the market, we easily managed to get a special deal for our client which was cost effective. This helped our client in availing the shopping carnival sponsorship deal at reasonably fair price. The event took place in the Pacific Mall, Subhash Nagar, Delhi. We booked the space in the mall for 26 days, and saved up to 7 lakh INR on the set up.

Brief: We became part of Nivea's "100 years skincare for life" campaign and took charge of organizing a mall activation for the brand's success celebration. The client came up with an idea to hold these activations on the weekends, for 2 consecutive months.

Goal: The objective was to create a magical product experience, that was completely worth the effort.

Story: A huge display kiosk was set up with the Nivea products on display, along with the plasma screen showing the features of their products. The screen demonstration was riveting enough to draw the attention of the crowds, and our executives starting giving demos to prove how this brand's products were better than the rest.

This event turned out to be a huge hit as we sold over 500 products and achieved 5000 direct engagements. We ended the event, leaving cheerful smiles on the faces of our clients.